The artificial intelligence (AI) industry has been leading the headlines consistently, and for good reason. It has already transformed industries across the globe, and companies are racing to understand how to integrate this emerging technology.

Artificial intelligence is not a new concept. The technology has been with us for a long time, but what has changed in recent years is the power of computing, cloud-based service options and the applicability of AI to our jobs as marketers.

AI’s impact on marketing is growing, predicted to reach nearly $40 billion by 2025. Most CMOs are aware of AI, but many are still unsure and unaware of the magnitude of the benefits and how they can adopt AI to improve marketing.

Advances in AI now mean product developers can create innovative and leading-edge products and services that, until recently, would not have been within reach of the average marketing budget.

These new products and services entering the market make AI adoption lower risk with a focus on delivering practical and immediately impactful results. Many past attempts resulted in expensive and custom-developed marketing technology projects that left their scars.